What Is the Typical Price to Install Business Signs?

Typical Range:

$181 - $751

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Cost data is based on actual project costs as reported by 32 HomeAdvisor members. Embed this data

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Updated October 24, 2022

Written by HomeAdvisor.

Sign prices cost on average $430, with a typical range of $181 and $751. Signs measuring 5 to 10 square feet with minimal electronics are around $50 to $1,000. Larger styles with a freestanding structure in a monument, billboard, or pylon and pole design measuring 20 to 700 square feet run up to $200,000.

Creating a sign for a business can be a great way to attract attention. Stylish, modern designs send the perfect message, day or night. Size is a big price factor, and you’ll pay more for a complicated LED billboard or marquee arrangement. Make smart choices on these factors and compare quotes from local custom sign-making pros to manage costs.

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National Average $430
Typical Range $181 - $751
Low End - High End $75 - $1,500

Cost data is based on actual project costs as reported by 32 HomeAdvisor members.

Business Signs Cost

Business signs cost approximately $10 to $100,000, depending largely on the type. The least-expensive options are about $10 to $100 per square foot and usually don’t include installation or additional services like wiring for electricity. High-end products, including installation, run from about $150 to $300 per square foot.

Type of Sign Average Cost Range
Outdoor LED and digital $750 – $30,000
Neon $50 – $800
Outdoor electronic $50 – $30,000
Vinyl lettering $10 – $100
Channel letter $4,000 – $20,000
Outdoor lighted $500 – $5,000
Pylon and pole $20,000 – $100,000
Fabric $200 – $400
Awning $500 – $5,000
Punched metal $100 – $1,500

Outdoor LED and Digital Signs Prices

Outdoor LED and digital signs prices range between $750 and $30,000. You can expect to pay $750 to $2,000 for smaller sizes and lower resolution. Pros charge about $20,000 to $30,000 for a custom design and professional installation.

LED signs add color and interest to a building's exterior. You also get the convenience of being able to alter the wording or copy anytime.

Neon Sign Cost

The average neon sign cost is between $50 and $800, assuming you already have the wiring and an outlet ready to plug in. You'll pay the most for complicated designs or multiple colors. Neon styles offer a classic or vintage look to a building. They're also among the best choices if you're on a tight budget.

Outdoor Electronic Signs

Outdoor electronic sign prices are about $50 to $30,000, although most run around $5,000 to $10,000. If you’re looking for a small one with a basic logo and minimal or no lighting, you’ll pay as little as $50. Tall options that require a pole or a concrete base cost approximately $20,000 to $30,000

Vinyl Lettering

Expect to pay between $10 and $100 for a complete vinyl lettering sign setup, with vinyl lettering prices ranging from less than $1 to $2 per letter, depending on the size. Since they're easy to order online, installation usually isn't included. Hiring a pro to place them on your window will cost you approximately $100 to $200.

Channel Letter Signs

Channel letter signs cost between $4,000 and $20,000, depending on the size and lighting options. Reverse channel letters can cost up to 30% more. These prices include professional installation, which is a requirement in most cases given the heavy and relatively complicated nature of this type of signage.

Channel letters add depth to your sign with three-dimensional words that burst out of the wall. They cost more than most non-electric options because they’re harder to build and use more materials.

Outdoor Lighted Sign

Outdoor lighted sign prices range from $500 to $5,000. The least-expensive styles are small and usually have backlighting in a single color. Adding simple lighting to a sign gives it a modern look without making it too flashy. If you want to advertise to customers at night but can't afford LED, outdoor lighted signs offer a more budget-friendly option.

Pylon and Pole Sign 

Pylon and pole signs cost around $20,000 to $100,000 for most sizes. The higher end of the range usually includes signs with LED lighting. This signage style is perfect when you need to grab attention from a distance. A tall and stylish billboard that people can see from long distances can cost as much as $200,000

Fabric Signs

Fabric signs cost around $200 to $400 and are usually made of vinyl or nylon. These signs can be freestanding or in the form of a banner hanging flat outside of a building. They're a popular option because of their versatile design options.

Awning Signs

The average cost of awning signs is $500 to $5,000. This covers the material cost for an awning and installation. Awning signs consist of custom graphics printed on large sheets of canvas or other material stretched on a frame located above a store’s doorway, window, or patio. They’re popular among cafes, boutique stores, and restaurants.

In addition to helping you advertise or market your business, awnings can also help protect customers and parts of your establishment from weather elements. They can provide shade when it’s sunny, and they’ll protect doorways and windows from the water that runs off the roof when it’s raining.

Punched Metal Signs

Punched metal signs cost between $100 and $1,500. On top of their affordability, they come in various styles and designs. These signs are also weather-resistant and thus durable.

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Church Sign Prices

Church signage pricing ranges from $5,000 to $50,000. Like business signs, there are several options to choose from. Marquees with static letters and simple backlighting cost the least, while options with digital or LED lighting run higher.

Cost of Digital Church Signs

Digital church signs cost about $5,000 to $50,000. The most common sizes will average between $10,000 and $20,000.

Church Marquee Sign Prices

Church marquees are approximately $5,000 to $10,000. At the lower end of the range, you’ll get a freestanding sign with adjustable letters and basic backlighting. If you want a digital one, budget for $10,000 or higher.

Other Sign Pricing

You can get other types of signs for between $40 and $20,000. The most expensive of these are monuments, which can run up to $20,000. Printed banners are the least expensive, going for $450 at most.

Type of Sign Average Cost Range
Monument $5,000 – $20,000
Interpretive $1,000 – $5,000
Hand-painted $200 – $2,000
Banner $40 – $450

Monument Sign Cost

Monument signs cost around $5,000 to $20,000. This style often features a rock surround to make it fit in with the natural landscape. If you want one that’s unusually tall or broad, budget for the higher cost estimate of $20,000.

Interpretive Sign Cost

Interpretive signs range from $1,000 to $5,000, depending on the base. Options with a simple post mount run the least, while styles with a small enclosure for weather protection cost the most.

Hand-Painted Signs Pricing

Hand-painted signs cost around $200 to $2,000. For most options, you’ll need to install them indoors or in another area with limited rain or snow.

Banner Prices

Banner prices are about $40 to $450. The most common material is vinyl. This style usually requires hanging, so you’ll want to make sure you have a place to hook rope.

Signage Pricing Cost Factors

Other than type, several factors affect signage pricing. These include the size, complexity, material, and illumination. Here's how each element affects how much you pay for signage.

  • Size: Generally, the price of a sign increases proportionally to its size. Large signs require more ink or paint and materials. Additionally, large signs cost more to transport to the site and take longer to install.

  • Design complexity: The more complex a sign design is, the more you can expect to pay for it. Intricate designs take longer to create and might also require the use of more characters and colors.

  • Material: Some signage styles offer different material options where prices can differ. Plastic and aluminum signs, for example, typically cost less than steel signs. Or signs made with UV ink cost more than those made with solvent ink.

  • Illumination: Signs with illumination typically cost more than those without because they’re more expensive to produce and require more labor.

Sign Installation Cost

Sign installation costs around $2,000 to $5,000 for most styles. However, you can pay as little as $100 to $200 for non-complicated ones, such as banners or signs with no electrical components. On top of budgeting for a sign and its installation, you may also need to budget for a few additional services:

DIY Signage Installation vs. Hire a Pro

Most permanent signs require professional installation. This is particularly the case for larger sign types or signs you're installing in a difficult-to-reach space.

On top of helping ensure that the sign is fixed securely to avoid any accidents in the future, a custom sign-making pro can help you choose the most appropriate position for your sign where more people can see it.

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Frequently Asked Questions

How do I create a sign design?

You can create a sign design from home if you're a skilled artist or graphic designer and have the appropriate drawing tools or software. The other option is to hire a pro to do it for you. Pros typically charge between $200 and $500 to create custom designs.

How much does an electronic billboard cost?

The typical cost range of electric billboards is between $1,000 and $15,000. Larger LED billboards can range in price from $50,000 to $200,000, depending on the location and screen technology. Though their costs are higher, electronic or digital billboards are more effective at reaching your target audience and having the intended impact than traditional billboards. They allow you to update or modify your messages as often as possible and as you see fit.

How much does it cost to get a truck lettered?

Getting a truck lettered costs around $500 to $5,000. How much you pay depends on the size and design of the lettering. Budget for a lower cost estimate if you want a simple design with a few letters or characters. The higher cost estimate applies to more complex styles that span the entire truck length.